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Our Company

Our vision

Understand the future impact of today's decisions.

What we do?

Simpool provides the ultimate alternative for lengthy, expensive, and risky AB testing. This test procedure has been the default online optimization strategy for 20 years, and now there is better alternative.

Why?

A/B
Testing

2-3 concurrent
variables

Weeks to Months

$thousands per test to reach statistical significance

1-2 weeks

Running A/B testing contains rules that must be enforced, otherwise, tests might be broken (e.g. no overlapping between groups, not exposing users to more than 1 variant).

Number of test configurations

Decision Speed

Cost

Measurement period

Complexity

Simulation as a Service

100s to 1000s of variables

Minutes / Hours

Each scenario is based on tens of thousands of users.

Simulation period is un- capped and depends solely on customer definition

Unlimited. Every combination of rules or variables is independent.

A/B
Testing

2-3 concurrent
variables

Weeks to Months

$thousands per test to reach statistical significance

1-2 weeks

Running A/B testing contains rules that must be enforced, otherwise, tests might be broken (e.g. no overlapping between groups, not exposing users to more than 1 variant).

Number of test configurations

Decision Speed

Cost

Measurement period

Complexity

Simulation as a Service

100s to 1000s of variables

Minutes / Hours

Each scenario is based on tens of thousands of users.

Simulation period is un- capped and depends solely on customer definition

Unlimited. Every combination of rules or variables is independent.

6 Reasons to Simulate in Simpool’s sandbox

Maximise ROI.

Accelerate time to value from months to days.

Find your game’s sweet spot faster.

Eliminate sub-optimal decisions.

Make continuous innovation part of your workflow.

Synchronize Liveops & customer acquisition .

How?

  • Connect Simpool to your App

(Server-2-Server API integration, no SDKs)

  • Diagnostic engines detect imbalance leaks at critical points.
  • Simulation engine runs hundreds of what-if scenarios, using our cloud-based sandbox to find the optimal solution.
  • Based on tens of thousands of users for each scenario.
  • Output: Scored scenarios with the highest predicted LTV.

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